Pricing items at $9.99 makes them appear significantly cheaper than $10 to consumers.

the verdict

SUPPORTED

the evidence backs this

Recorded sources

2 sources for · 0 against

Counts group repeated records of the same source within each side. They do not measure evidence strength or source independence.

Pricing items with charm pricing ending in .99 effectively leverages psychological cues to make products appear more affordable and increase consumer willingness to purchase.

The analysis

Both retrieved papers consistently support the psychological effectiveness of charm pricing like $9.99 in influencing consumer behavior and purchase decisions.

Evidence for · 2

PRICING TACTICS AND CONSUMER BEHAVIOUR: EVALUATING THE PSYCHOLOGICAL EFFECTS OF CHARM PRICING IN RETAIL STORES

Recorded source metadata

Dr. Zeba Khan. PRICING TACTICS AND CONSUMER BEHAVIOUR: EVALUATING THE PSYCHOLOGICAL EFFECTS OF CHARM PRICING IN RETAIL STORES. 2025. https://doi.org/10.36713/epra21087

This study shows a consistent link between charm pricing ending in .99 and increased consumer willingness to buy.

Source citation format

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More for · 1

PSYCHOLOGICAL PRICING AND CONSUMER BEHAVIOR: A REVIEW OF ITS IMPACT ON PURCHASE DECISIONS AND SALES PERFORMANCE

Recorded source metadata

Aadhya Bansal. PSYCHOLOGICAL PRICING AND CONSUMER BEHAVIOR: A REVIEW OF ITS IMPACT ON PURCHASE DECISIONS AND SALES PERFORMANCE. 2026. https://doi.org/10.21474/ijar01/23526

This review finds that psychological pricing strategies like charm pricing significantly influence consumer purchase decisions and shape perceived affordability.

Source citation format

The paper trail · every fact has a biography

first checked01 Aug 2026

judged → SUPPORTED · 7501 Aug 2026

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