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the claim

Displaying social proof significantly increases consumer conversion rates.

the verdict
SUPPORTED
the evidence backs this
Recorded sources
3 sources for · 0 against

Counts group repeated records of the same source within each side. They do not measure evidence strength or source independence.

Is it true that displaying social proof significantly increases consumer conversion rates?

Yes. Multiple studies demonstrate that social proof, peer reviews, and social influence play a crucial role in boosting consumer purchase intentions and driving conversion rates in digital and social commerce.

Verdict: SUPPORTED · 3 sources for, 0 against · Last checked

The analysis

The claim is specific, empirical, and falsifiable, satisfying Step 0. Papers [2], [5], and [11] explicitly investigate and provide empirical support for the positive effect of social proof, peer opinions, and social influence on purchase intentions and conversion metrics. No retrieved papers refute the claim.

Evidence for · 3
Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA
2025
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Zhang, Y., AlBattat, A. R., Rehman, A., & Azam, S. (2025). Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA. doi.org. https://doi.org/10.1080/23311975.2025.2582220

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More for · 2
CONSUMER BEHAVIOR: SHOPPING ENJOYMENT AND SOCIAL INFLUENCE ON PURCHASE INTENTION
2025
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Haryanti, I. (2025). CONSUMER BEHAVIOR: SHOPPING ENJOYMENT AND SOCIAL INFLUENCE ON PURCHASE INTENTION. doi.org. https://doi.org/10.33373/dms.v14i3.8648

The influence of social media on consumer behaviour: A multi-dimensional study of purchase intention, product selection, brand awareness, and buying behaviour
2025
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Tharian, K., P., L., & Sk, B. (2025). The influence of social media on consumer behaviour: A multi-dimensional study of purchase intention, product selection, brand awareness, and buying behaviour. doi.org. https://doi.org/10.33545/26633329.2025.v7.i1d.245

Receipt History
first checked04 Aug 2026
judged → SUPPORTED · 8104 Aug 2026
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