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the claim
Clothing colors appear different in stores due to store lighting conditions.
the verdict
SUPPORTED
the evidence backs this
Recorded sources
2 sources for · 0 against
Is it true that clothing colors appear different in stores due to store lighting conditions?
Yes. Clothing and object colors appear different under varying illumination, as supported by studies confirming that changes in light sources significantly alter perceived color appearance.
Verdict: SUPPORTED · 2 sources for, 0 against · Last checked
The analysis
The retrieved papers include studies showing that color appearance shifts under different illuminants (paper [3]) and that various store or display lamps significantly affect the color appearance evaluation of products (paper [6]). These findings directly support the claim that clothing colors appear different due to store lighting conditions. No papers refute this claim.
Evidence for · 2
Demonstrates that the appearance of color samples shifts due to illuminant changes across different lighting conditions.
Get citation
Morimoto, T., Yamauchi, Y., & Uchikawa, K. (2022). Invariant categorical color regions across illuminant change coincide with focal colors. doi.org. https://doi.org/10.1167/jov.23.2.7
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More for · 1
Shows that different types of display lamps and light sources have a significant effect on color appearance evaluation.
Get citation
Y, L., W, C., X, W., M, P., Z, C., X, L., Q, L., & X, X. (2024). The Impact of the Fresh Pork Display Lamps on the Sensory Response of Consumers to Fresh Pork.. doi.org. https://doi.org/10.3390/foods13121827
Receipt History
first checked06 Aug 2026
judged → SUPPORTED · 6806 Aug 2026
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