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the claim

Subliminal advertising affects consumer behavior.

the verdict
CONTESTED PARTIAL
Recorded sources
4 sources for · 2 against

Counts group repeated records of the same source within each side. They do not measure evidence strength or source independence.

Is it true that Subliminal advertising affects consumer behavior?

Partly. Evidence on whether subliminal advertising changes consumer behavior is mixed and only partial: one Lebanese survey and a thesis report influence on purchasing intention, while a Wikipedia overview and a business-ethics text say the effect remains speculative or undetermined.

Verdict: CONTESTED PARTIAL · 4 sources for, 2 against · Last checked

Evidence for · 4
Subliminal Advertising and Its Impact on Motivating and Affecting Consumers Buying Behavior
2022
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Khan, N. K., Hassan, D. M., & Esmail, H. I. (2022). Subliminal Advertising and Its Impact on Motivating and Affecting Consumers Buying Behavior. zenodo.org. https://doi.org/10.5281/zenodo.6910795

Evidence against · 2
Subliminal stimuli - Wikipedia
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Subliminal stimuli - Wikipedia. (n.d.). en.wikipedia.org. https://en.wikipedia.org/wiki/Subliminal_stimuli

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More for · 3
Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective
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Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective. (n.d.). scholink.org. http://www.scholink.org/ojs/index.php/rem/article/download/3537/3601

Subliminalno oglaševanje
2018
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Subliminalno oglaševanje. (2018). dk.um.si. https://dk.um.si/IzpisGradiva.php?id=71817

The psychology of entertainment media : blurring the lines between entertainment and persuasion
2004
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The psychology of entertainment media : blurring the lines between entertainment and persuasion. (2004). archive.org. https://archive.org/details/psychologyofente0000unse

More against · 1
OpenStax Business Ethics: 9.2 The Influence of Advertising
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OpenStax Business Ethics: 9.2 The Influence of Advertising. (n.d.). openstax.org. https://openstax.org/books/business-ethics/pages/20aa9863-bbb5-4bc8-b7c7-d2496f357f3b@

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