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The mere exposure effect increases liking of unfamiliar stimuli.
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SUPPORTED
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Recorded sources
9 sources for · 1 against
Is it true that the mere exposure effect increases liking of unfamiliar stimuli?
Yes. A meta-analysis of 208 experiments reports the mere-exposure effect is robust, with liking strongest for unfamiliar stimuli presented briefly. Several other studies confirm repeated exposure increases liking, though some note limits such as awareness and context.
Verdict: SUPPORTED · 9 sources for, 1 against · Last checked
Evidence for · 9
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Mere-exposure effect. (n.d.). en.wikipedia.org. https://en.wikipedia.org/wiki/Mere-exposure_effect
Evidence against · 1
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Mavromati, K., Erdinch, H., & Paterson, H. M. (2025). The uncanny valley of familiarly unfamiliar voices: challenges in replicating the Mere Exposure Effect with voices. doi.org. https://doi.org/10.31234/osf.io/8rmvf_v3
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More for · 8
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Dessel, P. V., Mertens, G., Smith, C. T., & Houwer, J. D. (2017). The Mere Exposure Instruction Effect. doi.org. https://doi.org/10.1027/1618-3169/a000376
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Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect. (2013). doi.org. https://doi.org/10.1371/journal.pone.0077726
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From Exposure to Liking: The Roles of Awareness, Context, and Valence on the Mere Exposure Effect. (2014). doi.org. https://doi.org/10.26190/unsworks/16832
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RM, M., RS, H., JL, V., M, C., & EA, L. (2017). A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking.. doi.org. https://doi.org/10.1037/bul0000085
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Salience theory of mere exposure: Relative exposure increases liking, extremity, and emotional intensity.. (2020). doi.org. https://doi.org/10.1037/pspa0000184
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The Role of Affect in the Mere Exposure Effect: Evidence from Psychophysiological and Individual Differences Approaches. (n.d.). cir.nii.ac.jp. https://doi.org/10.1177/0146167201277011
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TheEncyclopediaOfHumanBehaviour. (n.d.). archive.org. https://archive.org/details/TheEncyclopediaOfHumanBehaviour
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enappsy. (n.d.). archive.org. https://archive.org/details/enappsy
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