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the claim

The mere exposure effect increases liking of unfamiliar stimuli.

the verdict
SUPPORTED
the evidence backs this
Recorded sources
9 sources for · 1 against

Counts group repeated records of the same source within each side. They do not measure evidence strength or source independence.

Is it true that the mere exposure effect increases liking of unfamiliar stimuli?

Yes. A meta-analysis of 208 experiments reports the mere-exposure effect is robust, with liking strongest for unfamiliar stimuli presented briefly. Several other studies confirm repeated exposure increases liking, though some note limits such as awareness and context.

Verdict: SUPPORTED · 9 sources for, 1 against · Last checked

The private library was unavailable for some searches in this check. Missing library results are not evidence against the claim.

Evidence for · 9
Mere-exposure effect
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Mere-exposure effect. (n.d.). en.wikipedia.org. https://en.wikipedia.org/wiki/Mere-exposure_effect

Evidence against · 1
The uncanny valley of familiarly unfamiliar voices: challenges in replicating the Mere Exposure Effect with voices
2025
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Mavromati, K., Erdinch, H., & Paterson, H. M. (2025). The uncanny valley of familiarly unfamiliar voices: challenges in replicating the Mere Exposure Effect with voices. doi.org. https://doi.org/10.31234/osf.io/8rmvf_v3

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More for · 8
The Mere Exposure Instruction Effect
2017
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Dessel, P. V., Mertens, G., Smith, C. T., & Houwer, J. D. (2017). The Mere Exposure Instruction Effect. doi.org. https://doi.org/10.1027/1618-3169/a000376

Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect
2013
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Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect. (2013). doi.org. https://doi.org/10.1371/journal.pone.0077726

From Exposure to Liking: The Roles of Awareness, Context, and Valence on the Mere Exposure Effect
2014
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From Exposure to Liking: The Roles of Awareness, Context, and Valence on the Mere Exposure Effect. (2014). doi.org. https://doi.org/10.26190/unsworks/16832

A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking.
2017
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RM, M., RS, H., JL, V., M, C., & EA, L. (2017). A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking.. doi.org. https://doi.org/10.1037/bul0000085

Salience theory of mere exposure: Relative exposure increases liking, extremity, and emotional intensity.
2020
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Salience theory of mere exposure: Relative exposure increases liking, extremity, and emotional intensity.. (2020). doi.org. https://doi.org/10.1037/pspa0000184

The Role of Affect in the Mere Exposure Effect: Evidence from Psychophysiological and Individual Differences Approaches
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The Role of Affect in the Mere Exposure Effect: Evidence from Psychophysiological and Individual Differences Approaches. (n.d.). cir.nii.ac.jp. https://doi.org/10.1177/0146167201277011

TheEncyclopediaOfHumanBehaviour
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TheEncyclopediaOfHumanBehaviour. (n.d.). archive.org. https://archive.org/details/TheEncyclopediaOfHumanBehaviour

enappsy
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enappsy. (n.d.). archive.org. https://archive.org/details/enappsy

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