Multiple studies demonstrate that perceived scarcity increases consumer valuation and triggers urgency, leading to higher purchasing intent and perceived product value.
The retrieved literature consistently supports the economic and psychological premise that scarcity increases the perceived value of items and drives consumer purchasing behavior (the scarcity effect). Several studies (such as papers 2, 3, 5, and 11) specifically examine how perceived scarcity or scarcity marketing enhances product desirability and influences consumer decisions. There are no papers in the retrieved set that refute or contradict this well-established consumer behavior principle.