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the claim

Private-label grocery products are priced lower than comparable national brands in US supermarkets.

the verdict
CONTESTED PARTIAL
Recorded sources
6 sources for · 1 against

Counts group repeated records of the same source within each side. They do not measure evidence strength or source independence.

Is it true that Private-label grocery products are priced lower than comparable national brands in US supermarkets?

Partly. Several sources indicate private-label grocery products are generally cheaper or chosen for lower prices, including a US grocery markup study and a review finding lower price a main selection factor, but these are perceptions, non-US samples, or narrow categories. One Norwegian study finds some distributor brands priced above manufacturer brands, so the general US claim is only partially covered and not settled.

Verdict: CONTESTED PARTIAL · 6 sources for, 1 against · Last checked

The private library was unavailable for some searches in this check. Missing library results are not evidence against the claim.

Evidence for · 6
Private label
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Private label. (n.d.). en.wikipedia.org. https://en.wikipedia.org/wiki/Private_label

Evidence against · 1
Processes and outcomes of distributor brand new product development
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Processes and outcomes of distributor brand new product development. (n.d.). cir.nii.ac.jp. https://doi.org/10.1108/09590551011037590

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More for · 5
On the Competitive Interaction Between Private Label and Branded Grocery Products
1996
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W., C. R., Ravi, D., & P., P. W. (1996). On the Competitive Interaction Between Private Label and Branded Grocery Products. purl.umn.edu. http://purl.umn.edu/25191

What Can the Price Gap between Branded and Private-Label Products Tell Us About Markups?
2010
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What Can the Price Gap between Branded and Private-Label Products Tell Us About Markups?. (2010). ssrn.com. https://ssrn.com/abstract=500423

Examining Customer Perception towards Private Label Brands within the grocery retail Sector in Ghaziabad City
2023
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Kumar, S. (2023). Examining Customer Perception towards Private Label Brands within the grocery retail Sector in Ghaziabad City. doi.org. https://doi.org/10.53983/ijmds.v12n03.004

Health and Non-Health Determinants of Consumer Behavior toward Private Label Products-A Systematic Literature Review.
2022
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M, C., H, G., & R, Z. (2022). Health and Non-Health Determinants of Consumer Behavior toward Private Label Products-A Systematic Literature Review.. doi.org. https://doi.org/10.3390/ijerph19031768

An Empirical Investigation of Private Label Supply by National Label Producers
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An Empirical Investigation of Private Label Supply by National Label Producers. (n.d.). cir.nii.ac.jp. https://doi.org/10.1287/mksc.1090.0554

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