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the claim

Consumers perceive prices ending in 9 as lower.

the verdict
INSUFFICIENT LEANING
Recorded sources
4 sources for · 0 against

Counts group repeated records of the same source within each side. They do not measure evidence strength or source independence.

Is it true that consumers perceive prices ending in 9 as lower?

Unclear. Several sources report that consumers tend to perceive 9-ending or just-below prices as lower, including a Croatian survey finding respondents rate 9-ending prices as cheaper. All of these are partial: they restate the literature view or cover a single sample rather than measuring the perception directly across consumers.

Verdict: PARTIAL LEAN · 4 sources for, 0 against · Last checked

The private library was unavailable for some searches in this check. Missing library results are not evidence against the claim.

Evidence for · 4
If You Think 9-Ending Prices are Low, Think Again
2019
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If You Think 9-Ending Prices are Low, Think Again. (2019). ssrn.com. https://doi.org/10.2139/ssrn.3403839

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More for · 3
Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects
1997
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Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects. (1997). doi.org. https://doi.org/10.1086/209504

Psychological pricing - Wikipedia
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Psychological pricing - Wikipedia. (n.d.). en.wikipedia.org. https://en.wikipedia.org/wiki/Psychological_pricing

Between Reason and Impulse: Pricing Strategies and Croatian Consumers
2025
Get citation
Between Reason and Impulse: Pricing Strategies and Croatian Consumers. (2025). urn.nsk.hr. https://urn.nsk.hr/urn:nbn:hr:192:328524

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held for human review18 Oct 2026
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