Empirical studies confirm that clickbait headlines, including those utilizing sensational elements or framing, successfully generate higher user engagement on social media platforms.
Evidence for · 2
Deep learning and sentence embeddings for detection of clickbait news from online content.
2025 · cited by 5
Note that clickbait is explicitly defined as sensational or misleading headlines designed to maximize engagement.
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More for · 1
Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging.
2022 · cited by 3
Empirically demonstrates that certain clickbait framing features and phrases increase user interactions such as likes, shares, and comments on social media.