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the claim

The saying breakfast is the most important meal originated from a cereal campaign

the verdict

REFUTED

the evidence says no

confidence 10/100

While some sources point to a 1944 cereal marketing campaign as the origin of the saying, historical evidence shows that claims about breakfast being an essential meal date back centuries earlier.

Evidence against · 2

Wikipedia: Breakfast

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Reference article covering this claim directly

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More against · 1

skeptics.stackexchange.com: Does the expression "breakfast is the most important meal of the day" come ...

cited by 0

Notes that the expression predates the 1944 cereal marketing campaign.

The paper trail · every fact has a biography

first checked31 Jul 2026

judged → REFUTED · 1031 Jul 2026

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