Specific cognitive biases lead to the distrust of formal knowledge in favor of folk knowledge
Specific cognitive biases and heuristic processing drive individuals to favor intuitive, folk-based knowledge over formal scientific evidence.
The retrieved papers provide robust support for the claim that cognitive biases, intuitive thinking, and heuristic processing contribute to the rejection or distrust of formal knowledge in favor of folk or alternative beliefs.
Matthew Browne, P. Thomson, M. Rockloff, Gordon Pennycook. Going against the Herd: Psychological and Cultural Factors Underlying the ‘Vaccination Confidence Gap’. 2015. https://doi.org/10.1371/journal.pone.0132562
Demonstrates that intuitive thinking styles and psychological factors predict the rejection of evidence-based science in favor of alternatives like CAM.
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Adhikari B, Yeong Cheah P, von Seidlein L. Trust is the common denominator for COVID-19 vaccine acceptance: A literature review.. 2022. https://doi.org/10.1016/j.jvacx.2022.100213
Shows that personal beliefs and perceptions heavily influence decision-making over formal science-based reasoning.
I. Berent, Melanie Platt. Public misconceptions about dyslexia: The role of intuitive psychology. 2021. https://doi.org/10.1371/journal.pone.0259019
Traces public misconceptions to intuitive psychological principles such as dualism and essentialism.
Qiu X, Zhou Y, Yuan T, Wang Q, Zou Z, Wang L, Ding Z. A cross-sectional analysis of the quality and characteristics of sleep apnea hypopnea syndrome videos on YouTube, Bilibili, and TikTok.. 2026. https://doi.org/10.1038/s41598-025-34182-1
Highlights how heuristic processing and peripheral cues drive engagement with low-integrity information over scientific accuracy.
Huang Y, Leng X, Tian Z. Predatory marketing and false health promotion on social media: risk pathways in diet, fitness, and supplement communication.. 2026. https://doi.org/10.3389/fpubh.2026.1709812
Examines how psychological vulnerability reinforces the internalization of false health beliefs lacking scientific grounding.
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