While multiple experimental studies demonstrate behavioral and neural effects from subliminal visual priming under specific conditions, other research highlights methodological challenges and failures to find priming when awareness is strictly controlled.
Evidence for · 5
Immediate effect of subliminal priming with positive reward stimuli on standing balance in healthy individuals
Perceptual Discrimination of Basic Object Features Is Not Facilitated When Priming Stimuli Are Prevented From Reaching Awareness by Means of Visual Masking
2018 · cited by 5
Visual masking experiments demonstrated reliable priming when primes were visible, but not when primes were rendered unconscious.