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the claim

Pricing items at $9.99 makes them appear significantly cheaper than $10 to consumers.

the verdict

SUPPORTED

the evidence backs this

confidence 75/100

Pricing items with charm pricing ending in .99 effectively leverages psychological cues to make products appear more affordable and increase consumer willingness to purchase.

Evidence for · 2

PRICING TACTICS AND CONSUMER BEHAVIOUR: EVALUATING THE PSYCHOLOGICAL EFFECTS OF CHARM PRICING IN RETAIL STORES

2025 · cited by 0

This study shows a consistent link between charm pricing ending in .99 and increased consumer willingness to buy.

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More for · 1

PSYCHOLOGICAL PRICING AND CONSUMER BEHAVIOR: A REVIEW OF ITS IMPACT ON PURCHASE DECISIONS AND SALES PERFORMANCE

2026 · cited by 0

This review finds that psychological pricing strategies like charm pricing significantly influence consumer purchase decisions and shape perceived affordability.

The paper trail · every fact has a biography

first checked01 Aug 2026

judged → SUPPORTED · 7501 Aug 2026

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