Along a straight-line demand curve the percentage change, thus elasticity, changes continuously as the scale changes, while the slope, the estimated regression coefficient, remains constant. Going back to the demand for gasoline. A change in price from $3.00 to $3.50 was a 16 percent increase in price. If the beginning price were $5.00 then the same 50¢ increase would be only a 10 percent increase generating a different elasticity. Every straight-line demand curve has a range of elasticities starting at the top left, high prices, with large elasticity numbers, elastic demand, and decreasing as one goes down the demand curve, inelastic demand. In order to provide a meaningful estimate of the elasticity of demand the convention is to estimate the elasticity at the point of means. Remember that all OLS regression lines will go through the point of means. At this point is the greatest weight of the data used to estimate the coefficient. The formula to estimate an elasticity when an OLS demand curve has been estimated becomes: Where and are the mean values of these data used to estimate , the price coefficient.