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the claim
Price dispersion persists in online retail markets
the verdict
SUPPORTED
the evidence backs this
confidence 64/100

Empirical evidence generally supports the persistence of price dispersion in online retail markets due to factors like product differentiation and search frictions, though some studies emphasize that actual transaction prices can approach the law of one price.

Evidence for · 2
Price Dispersion and Differentiation in Online Travel: An Empirical Investigation
2002 · cited by 504
Paper [1] demonstrates that substantial price dispersion persists in online travel markets even after accounting for product differentiation.
Evidence against · 1
Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets
2010 · cited by 113
Paper [7] finds that using actual transaction prices rather than posted prices reveals near-zero price dispersion in certain electronic business-to-business markets, supporting the law of one price.
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More for · 1
Persistent Price Dispersion in Online Markets
2006 · cited by 46
Paper [10] provides direct evidence that price dispersion persists over extended periods in online consumer electronics markets, contrary to the law of one price.
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first checked31 Jul 2026
judged → SUPPORTED · 6431 Jul 2026
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