Incentives can influence human behavior without conscious awareness
the verdict
SUPPORTED
the evidence backs this
confidence 65/100
Multiple experimental studies demonstrate that subliminal incentives, such as unconscious reward cues or primed concepts, can effectively modulate human behavior and cognitive processing without conscious awareness.
Evidence for · 4
Subliminal Priming—State of the Art and Future Perspectives
2018 · cited by 77
Subliminal priming research demonstrates that cues outside of conscious awareness can impact human behavior, choices, and actions.