Numerous studies have shown that the emotional wellbeing of urban populations is influenced by various aspects of urban development, such as social factors and the presence of walkable areas and green spaces. However, there is a lack of research that closely integrates urban design and cognition, particularly in the context of vertical and volumetric urbanism. This disconnect between design and science disciplines is evident when reviewing the limited research on emotional and spatial cognition in this specific urban context. This paper seeks to address that disconnect by proposing a comprehensive framework for the cognitive measurement and modelling of the built environment. This will involve exploring and measuring neural mechanisms, employing electroencephalogram (EEG) equipment to measure user responses in vertical and volumetric public spaces. The aim is to create a foundation for further studies in this field that is consistent and rigorous and can facilitate collaboration with cognitive neuroscientists by establishing a shared conceptual basis. The goal of this research is to develop a human-centric approach for urban design that is scientific and measurable, producing a set of urban design guidelines that incorporate cognitive measurement and modelling, with the broader intention to prioritize human needs and wellbeing within urban environments to make them more liveable.