Cognitive science explains stylistic conventions in text writing through audience design and processing fluency
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Available evidence touches on individual components like audience design in references and processing fluency theory in cognitive models, but does not provide a complete account linking cognitive science directly to stylistic conventions in text writing through both concepts.
AbstractEvidence suggests that speakers can take account of the addressee's needs when referring. However, what representations drive the speaker'saudience designhas been less clear. This study aims to go beyond previous studies by investigating the interplay between the visual and linguistic context during audience design. Speakers repeated subordinate descriptions (e.g.,firefighter) given in the prior linguistic context less and used basic‐level descriptions (e.g.,man) more when the addressee did not hear the linguistic context than when s/he did. But crucially, this effect happened only when the referent lacked the visual attributes associated with the expressions (e.g., the referent was in plain clothes rather than in a firefighter uniform), so there was no other contextual cue available for the identification of the referent. This suggests that speakers flexibly use different contextual cues to help their addressee map the referring expression onto the intended referent. In addition, speakers used fewer pronouns when the addressee did not hear the linguistic antecedent than when s/he did. This suggests that although speakers may be egocentric during anaphoric reference (Fukumura & Van Gompel, 2012), they can cooperatively avoid pronouns when the linguistic antecedents were not shared with their addressee during initial reference.
AbstractPredictive processing is an influential theoretical framework for understanding human and animal cognition. In the context of predictive processing, learning is often reduced to optimizing the parameters of a generative model with a predefined structure. This is known as Bayesian parameter learning. However, to provide a comprehensive account of learning, one must also explain how the brain learns the structure of its generative model. This second kind of learning is known as structure learning. Structure learning would involve true structural changes in generative models. The purpose of the current paper is to describe the processes involved upstream of these structural changes. To do this, we first highlight the remarkable compatibility between predictive processing and the processing fluency theory. More precisely, we argue that predictive processing is able to account for all the main theoretical constructs associated with the notion of processing fluency (i.e., the fluency heuristic, naïve theory, the discrepancy‐attribution hypothesis, absolute fluency, expected fluency, and relative fluency). We then use this predictive processing account of processing fluency to show how the brain could infer whether it needs a structural change for learning the causal regularities at play in the environment. Finally, we speculate on how this inference might indirectly trigger structural changes when necessary.
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