Polar semiotics Polar semiotics (or Polar semiology) is a concept in the field of semiotics, which is the science of signs. The most basic concept of polar semiotics can be traced in the thought of Roman Jakobson, when he conceptualized binary opposition as a relationship that necessarily implies some other relationship of conjunction and disjunction. A simple example is the binary symmetry between polar qualities that belong to a same category, such as high / low, in coordination with other types of categories, for example the presence or absence of a pitch. With further development, this same idea is represented in the so-called Greimasian square, attributed to Algirdas Julius Greimas, and which is an adaptation of Aristotle’s old logical square, used by classical philosophers such as Descartes and Spinoza, among others, to try to support empirical demonstrations. As Chandler (2017) states: “There is an apparently inbuilt dualism in our attempts to understand our perception and cognition of the world. We even see the world as a thing apart from us: the modern polarity of subject and object that causes the world to retreat forever into a veil of illusion.”. ## The concept intro